[fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_color=»» border_style=»solid» margin_top=»50″ margin_bottom=»50″ padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Unternehmensbeschrieb» type=»legacy» admin_toggled=»yes»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»2_3″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» font_size=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» line_height=»» letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Über Schreibwerkstatt

[/fusion_text][fusion_separator style_type=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» flex_grow=»0″ top_margin=»» bottom_margin=»» width=»» alignment=»center» border_size=»» sep_color=»» icon=»» icon_size=»» icon_color=»» icon_circle=»» icon_circle_color=»» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_color=»» border_style=»solid» margin_top=»50″ margin_bottom=»50″ padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Beschrieb» type=»legacy» admin_toggled=»yes»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»1″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»» animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Why?
Texten ist wie schreiben. Nur krasser.

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» font_size=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» line_height=»» letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

«Für Mark Twain war der Unterschied zwischen dem richtigen und beinahe richtigen Wort so gross wie zwischen einem Blitz und Glühwürmchen. Manchmal entscheiden wenige Worte über verkaufen oder nicht verkaufen. Das fasziniert mich. Darum texte ich.»

Roger Hausmann
Texter, SEO-Texter und UX Writer

[/fusion_text][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»left» size=»1″ font_size=»» animated_font_size=»» fusion_font_family_title_font=»» fusion_font_variant_title_font=»» line_height=»» letter_spacing=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» text_color=»» animated_text_color=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

How?
Schreiben ist einfach schreiben ist schwierig

[/fusion_title][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» font_size=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» line_height=»» letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

Wir alle haben schreiben gelernt. Einige sogar richtig gut. Aufsätze schreiben ist allerdings etwas anderes als eine Website oder ein Mailing texten.

Wer textet hat immer ein Ziel. Beispielsweise neue Kund*innen oder mehr Umsatz. Um seine Ziele zu erreichen, braucht jeder Text, ob kurz oder lang, ob online oder offline, einen roten Faden. Wer drauflos schreibt, verliert ihn – und verpasst sein Ziel.

Meine Stärke ist es, einfach, leicht verständlich und punktgenau zu texten. Unabhängig davon, wie komplex das Thema ist. Meine Texte

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_color=»» border_style=»solid» margin_top=»50″ margin_bottom=»50″ padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» 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What?
Text. Mit alles. Und viel scharf.

[/fusion_title][fusion_tabs design=»classic» layout=»horizontal» justified=»yes» backgroundcolor=»» inactivecolor=»» bordercolor=»» icon=»» icon_position=»» icon_size=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_tab title=»Content für Marketing» icon=»»]

Fehlen Ihnen die Kapazitäten, Kompetenzen oder Ressourcen? Ich entlaste und unterstütze Sie in der Unternehmenskommunikation oder im Content Marketing. Damit Sie mehr Zeit für Ihre Arbeit haben. Ich konzipiere und texte beispielsweise

Aktuelles Beispiel für Swisscom: «KMU nehmen Cybersicherheit zu wenig ernst»

[/fusion_tab][fusion_tab title=»SEO-Texte» icon=»»]

Für das Internet texten heisst, für Mensch und Maschine schreiben: leserfreundlich und suchmaschinenoptimiert. Damit Google & Co. Ihre Website finden und möglichst weit vorne in ihren Suchergebnissen anzeigen, gibt es einiges zu tun.

Der Text muss relevant, verständlich und lang, aber nicht langweilig sein. Wichtige Suchbegriffe müssen sparsam und gezielt verteilt werden. Im Titel, in den Zwischentiteln, im Text. Aufzählungen, Bilder mit Alt-Texten, Bildlegenden, Grafiken, Tabellen oder Zitate strukturieren den Text und verbessern seine Leserfreundlichkeit und -führung.

Wenn Sie den Text gerne lesen und gut verstehen, steigt die Chance, dass Ihre Website in den Suchresultaten vor den Seiten der Konkurrenz erscheint.

Aktuelles Beispiel für Houzy: #1 für das Keyword «Bodenheizung sanieren»

[/fusion_tab][fusion_tab title=»UX Writing» icon=»»]

UX Writer sind in der Schweiz noch rar. Es gibt nur wenige, die sich mit User Experience auskennen, Onlineprozesse verstehen und nutzerorientiert texten. UX Writer führen die Nutzer*innen sicher durch eine App oder digitale Prozesse, beispielsweise den Abschluss einer Krankenversicherung. Je besser sie ihre Arbeit machen, desto weniger ist davon zu spüren. UX Writer schreiben alle Texte in Apps und Onlineprozessen, unter anderem

Aktuelles Beispiel für TWINT: Neue Funktion «Digitale Gutscheine» in der App

[/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» border_color=»» border_style=»solid» margin_top=»50″ margin_bottom=»50″ padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_label=»Testimonial» type=»legacy» admin_toggled=»yes»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»true» border_sizes_top=»0″ border_sizes_bottom=»0″ border_sizes_left=»0″ border_sizes_right=»0″ first=»true»][fusion_separator style_type=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» flex_grow=»0″ top_margin=»» bottom_margin=»» width=»» alignment=»center» border_size=»» sep_color=»» icon=»» icon_size=»» icon_color=»» icon_circle=»» icon_circle_color=»» /][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» flex_grow=»0″ top_margin=»» bottom_margin=»20″ width=»» alignment=»center» border_size=»» sep_color=»» icon=»» icon_size=»» icon_color=»» icon_circle=»» icon_circle_color=»» /][fusion_testimonials design=»clean» navigation=»no» speed=»» backgroundcolor=»» textcolor=»#000000″ random=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_testimonial name=»Roger Hausmann: Texter, SEO-Texter und UX Writer» avatar=»none» image=»» image_id=»» image_border_radius=»» company=»» link=»» target=»_self»]

«Als Texter arbeite ich für Agenturen oder Direktkunden in virtuellen Teams, die für jedes Projekt neu zusammengestellt werden, vor Ort, remote oder im Home Office. Darum bin ich viel unterwegs. Das Home of Innovation ist für mich der Heimathafen, wo die Schreibwerkstatt sicher vor Anker liegt.»

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Über mich: Vom Banker zum Texter

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In meinem ersten Leben verwaltete ich das Geld anderer Leute. Wenn es nach meiner Mutter ginge, wäre ich heute Bankdirektor mit Büro an der Bahnhofstrasse. Die Arbeit hat mir viel Spass gemacht, Finanzthemen interessieren mich heute noch. Aber mir fehlte etwas.

Freude und Leidenschaft. Darum brach ich mit 28 die Karriere ab und wechselte zur «Finanz und Wirtschaft». Dort konnte ich mein Fachwissen nutzen und schreiben. Etwas, das ich schon früh liebte. Während meiner Banklehre gab ich mit anderen Lernenden den «Chätschgummi» heraus, danach veröffentlichte ich mit fünf Tennisspieler*innen aus Winterthur alle zwei Wochen die «WTV News».

Dennoch vermisste ich noch etwas. Freiheit und Unabhängigkeit. Mit 37 machte ich mich darum selbstständig und gründete am 12. Juli 2000 die Schreibwerkstatt in Winterthur. Seither habe ich für mehr als 200 KMU, Konzerne und Startups getextet. Für den einen oder anderen Kunden leider nur einmal, für die meisten regelmässig, für einige seit zehn Jahren oder noch länger.

Weil ich meine Arbeit liebe, engagiere ich mich für sie. Ich war acht Jahre lang Präsident des Berufsverbandes der Texterinnen und Texter in der Schweiz und präsidiere seit 2010 die Prüfungskommission für den Fachausweis Texterin und Texter.

58 Jahre im Zeitraffer: Laden Sie meinen Lebenslauf als pdf herunter.

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Kontakt:

Schreibwerkstatt GmbH
Roger Hausmann
Home of Innovation
Klosterstrasse 34
8406 Winterthur

+41 79 825 78 77
info@schreibwerkstatt.ch

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Auch Mieter werden?
Oder einfach für einen Kaffee vorbei kommen?

[/fusion_title]

    VORNAME *
    NACHNAME *
    E-MAIL ADRESSE *
    HANDYNUMMER

    WIE KÖNNEN WIR HELFEN?*

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    Weitere Mieter im Home of Innovation

    [/fusion_title][fusion_separator style_type=»none» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»» top_margin=»20″ bottom_margin=»20″ border_size=»» icon=»» icon_circle=»» icon_circle_color=»» width=»» alignment=»center» /][fusion_code]W3B0X3ZpZXcgaWQ9IjljNDk4ZmJ5ejgiXQ==[/fusion_code][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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